20 The topic of this glossary is Business Management terms
Hello. My name is Audrey Gagnon and it's my third year studying in Business Management. My glossary will be for every student studying business and searching for important words in the business field. Many people experience problems translating words that are used in their field of study. Since I have some experience by working and studying Management, I've tried to select some words I judge very important for everyone who's working in this field to know. My glossary contains 20 words with each of them's pronunciation, part of speech, definition, translation, example and even sometimes an image. To find the words that are included in my glossary, I've searched for some ideas of important Management words on Google. I've found a list with some definitions that have helped me to choose the right words. I hope that the readers will find my glossary useful.
Advertising
Noun
Any paid form of non personal communication by a marketer to inform, educate, or persuade
members of target audiences.
Example: Issues the organisation addresses are improving communication of how they target specific audiences through more effective advertising and a greater emphasis on health promotion, and a greater need to work closely with other NHS partner organisations.
fr: Publicité
Attitude
Noun
A person’s consistently favourable or unfavorable evaluations, feelings, and action tendencies toward an object or idea.
Example: Fabindia suggests a casual carefree and a free spirited attitude.
fr: Attitude
Augmented product
Noun
A core product (a good or a service) plus supplementary elements that add value for customers (see also flower of service).
Example: The third and final level, augmented product is where Fabindia can make its presence felt in the UK. It has just started exporting via its e-commerce site, which has very basic offerings warranty, delivery and credit aspects.
fr: Produit augmenté
Benchmarking
Noun
Comparing an organization’s products and processes to those of competitors or leading firms in the same or other industries to find ways to improve performance, quality, and cost-effectiveness
Example: As differentiation between firms diminishes and management emulating techniques such as benchmarking becomes exhausted, competition takes the form of rival takeover.
fr: Benchmarking
Benefit-driven pricing
Noun
Strategy of relating price to that aspect of the service that directly creates benefits for customers.
Example: Benefit-driven pricing involves pricing aspects of service that directly benefits customers, whereas flat-rate pricing involves quoting a fixed price in advance of service to avoid surprises.
fr: Tarification axée sur les avantages
Brand
Noun
A name, phrase, design, symbol, or some combination of these elements that identifies a company’s services and differentiates it from competitors.
Example: Site theme The site has a consistent theme incorporating the corporate colours of the vantage brand.
fr: Marque
Chase demand strategy
Noun
Adjusting the level of capacity to meet the level of demand at any given time.
Example: The chase strategy refers to the notion that you are chasing the demand set by the market.
fr: Stratégie de l'offre et de la demande
Competitive advantage
Noun
A firm’s ability to perform in ways that competitors cannot or will not match.
Example: This competitive advantage enables us to compete with very large software houses and has always been the envy of the industry. 2.
fr: Avantage concurrentiel
Control model of management
Noun
An approach based on clearly defined roles, top-down control systems, a hierarchical organizational structure, and the assumption that management knows best
Example: Controlling is one of the most basic functions of management, like planning, organizing, staffing, etc. Controlling is an important function, and without controlling management can’t ensure the desired results.
fr: Modèle de contrôle de gestion
Customer relationship management
Noun
Overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
Example: This is significant for the Hospitality Industry, where customer satisfaction is hugely important and integrating customer relationship management alongside RM is vital.
fr: Gestion de la relation client
Customer satisfaction
Noun
A short-term emotional reaction to a specific service performance.
Example: Operational Objectives: Increase customer service and thus increase customer satisfaction levels to an average of 85%.
fr: Satisfaction du client
E-commerce
Noun
Buying, selling, and other marketing processes supported by the Internet (see also e-tailing)
Example: The extent of Tesco's lead in the e\-commerce sector is very apparent: Tesco's approach to online shopping differs to Sainsbury's for example.
fr: Commerce électronique
Expectations
Noun
Internal standards that customers use to judge the quality of a service experience
Example: We continuously involve our clients during each stage of production make sure that our standards meet their requirements and expectations.
fr: Attentes
Image
Noun
A set of beliefs, ideas, and impressions held regarding an object
Example: So the company needs to get one, a good one which will hopefully help to give the company a better image as most respected companies have a decent logo.
fr: Image
Integrated marketing communications
Noun
A concept under which an organization carefully integrates and coordinates it's many communication channels to deliver a clear, consistent, and compelling message about the organization and its products
Example: Push strategies focus on personal selling, while pull strategies depend on mass communications through media (advertising of consumer-oriented goods) and integrated marketing communications coordinated a broad range of promotional tools to reach a target market.
fr: Communications marketing intégrées
Marketing communications mix
Noun
Full set of communication tools (both paid and unpaid) available to marketers, including advertising, sales promotion, events, public relations and publicity, direct marketing, and personal selling
Example: Marketing communications mix EMCS reflects the need of a new European community to develop its cross-national means of communication.
fr: Mix de communication marketing, Marketing mix
Productivity
Noun
How efficiently service inputs are transformed into outputs that add value for customers.
Example: Wilkinson may find that they can achieve the highest motivation by integrating employees into teams as this 'produces productivity and quality and has motivational issues such as job enrichment, job satisfaction and commitment' (Handy, 1993).
fr: Productivité
Public relations
Noun
Efforts to stimulate positive interest in a company and its products by sending out news releases, holding press conferences, staging special events, and sponsoring newsworthy activities put on by third parties.
Example: Promotion Advertising and public relations (PR) are two of the most important promotional tools used in the implementation of marketing campaigns
fr: Relations publiques
Quality
Noun
The degree to which a service satisfies customers by consistently meeting their needs, wants, and expectations.
Example: Wilkinson may find that they can achieve the highest motivation by integrating employees into teams as this 'produces productivity and quality and has motivational issues such as job enrichment, job satisfaction and commitment' (Handy, 1993).
fr: Qualité
Satisfaction
Noun
A person’s feelings of pleasure or disappointment resulting from a consumption experience when comparing a product’s perceived performance or outcome in relation to his or her expectations.
Example: Evidence shows that 'less formal working practices are favoured by the staff and are more likely to lead to extreme satisfaction
